The Best Guide To Luxury Market - Exclusive Access To The World's Best Brands

Published Jun 17, 22
4 min read

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High end clothing brands are no longer off limits when you're in the lap of luxury! We all daydream about living a life like this – a life full of luxurious comforts. But what are the best luxury brands available? If you had it all, where would you spend your hard earned cash? To find out, you've come to the right place.

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This year more than any other year before, the online popularity of the best luxury brands in the world is a dependable predictor of future sales but also a lifesaver for many luxury brands. Even the most digitally averse brands are now embracing online channels to reach and engage with their affluent consumers.

Changes that were already underway are now at the forefront of every brand’s strategy: profound shifts in consumption and consumer preferences. , as you’ll see in our luxury predictions for 2021. Online luxury sales reached €49 billion at the end of 2020 (up from €33 billion in 2019) according to estimates by Bain & Company.

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The top 5 brands alone capture 57% of the affluent consumers’ attention and international search market share. 1 out of 4 brands is in the Hard Luxury segment. Saint Laurent, Fendi, and Lancôme did not crack the top 15 this year. Dolce Gabbana, Tom Ford, Estee Lauder, Moncler and Givenchy are notable runner-ups.

Gucci Gucci is the most popular luxury brand online in 2021. In what might be of little surprise to many, Italian luxury fashion house Gucci on the 2021 edition of our list of the most popular luxury brands online, well ahead of all its competitors and for four consecutive years.

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Chanel Chanel is the second most popular luxury brand online in 2021. Luxury French fashion house of the most popular luxury brands online in 2021, mostly thanks to Louis Vuitton’s decline. The haute-couture house maintained indeed the same share of online search interest than last year at 11. 55%. One of the most recognised luxury brands in the world, Chanel continues to be an .

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France 1837 Fashion clothing, shoes, accessories, watches, fragrances, beauty Most popular Hermès items online When searching for Hermès online, people most often looked for the following products: Hermès bag, Hermès Birkin bag Online interest for Hermès over time Hermès brand popularity online. 4. Dior Dior is the fourth most popular luxury brand online this year (fashion brands).

Dior takes the fourth place thanks to its online experiments, localisations for the Chinese market, exclusive collections, and premium beauty product line. Dior continues to prove its dynamism as a top luxury brand online, experimenting with multiple digital strategies over the years. Dior was the first luxury brand to promote its luxury goods on We, Chat Moments back in 2015.

Louis Vuitton Louis Vuitton ranks number five on our list of the best high-end brands. Owned by the mega luxury conglomerate LVMH, French luxury house Louis Vuitton, or LV, is of the most popular luxury brands online. Louis Vuitton lost three points in 2021, to end as number five on our list.

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With the Apple Watches outselling the entire Swiss watch industry in terms of watches sold last year, the industry is feeling the pressure, particularly for the entry-level brands. Thanks to its exceptional brand recognition, Rolex managed to gain market shares last year, generating $8. 5 billion in retail sales and accounting for 25% of the industry sales.

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Versace Italian fashion house Versace makes its first appearance on our list. Founded by Gianni Versace in 1978, flamboyant Italian luxury brand this year to take the ninth position. The brand is particularly apt at generating social media buzz online with one of the highest engagement rates in the industry.


5 million followers are indeed the most active on our list. Versace’s partnership with Jennifer Lopez to custom-design her dress for the Super Bowl half-time show last year gained instant recognition online. Supermodel and Instagram influencer Gigi Hadid also helped drive more conversations around the brand. With Donatella Versace continuing to push the brand towards rich glamour and intricate baroque styles, we think 2021 will be another strong year for the Italian luxury designer as consumers seek release and entertainment.

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Spain 1919 Fashion clothing, shoes, and accessories Most popular Balenciaga items online When searching for Balenciaga online, people most often look for the following collections: Balenciaga Triple SBalenciaga shoes, Balenciaga sneakers, Balenciaga Track, Balenciaga bag Top Balenciaga items for women Top Balenciaga items for men Online interest for Balenciaga over time Balenciaga brand popularity online.